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About the brand
All of the items are made in our London based studio by either Itiya herself or one of the in-house seamstresses to the highest standard.
We believe in having a brand that can take care of the world, and where possible we use fabric leftovers for corsets' lining, and the smaller leftovers we send to a knitwear artist to knit bags with.
All of our clothes are created with a lot of patience and care because of the detailed resolution and the fact that some items feature hand stitching techniques, printed fabrics designed by Itiya, some of which have been collaborations with illustrators (have a look! KITTY SHORTSH and I SCREAM COLOUR) while others were drawings made by Itiya's brother 20 years ago. Therefore, the garments can take approximately 2 to 4 weeks depending on the process, finishing and studio space.
So please be patient with us while we make your garment and remember it's worth the wait as much as it's worth the make!
I'm Itiya, the designer and maker of Itiya Studio. I moved to London by myself for a degree in Fine Arts & History of Arts. I am obsessed with making objects come alive or create a character that has its identity expressed by objects.
The main theme of my brand is based on my forced conscription to the army at 19 and feeling unfit to hold a gun, as well as growing up with two psychiatrist parents as different as the moon and the sun.
By the age of 21 I suffered many identity crises so my work is metaphorized with a sense of confusion between soldier to officer, adult to kid, and how each has its own defense mechanism by playing games or fighting wars.
With Itiya Studio, I reclaim the clarity or the ground I never had; by designing my own textiles and making bespoke garments sustainably and by up-cycling pre-loved items, I manage to unlearn things that adulthood taught me.
Press and stockists
Mordant Magazine Cover Story
Wilhelmina Curve - Issa's Portfolio
Hunger Magazine Anaiis Interview
Stylist Palesa Dlamini's portfolio
Cake Magazine story
Glitter ain't Gold music video
Stylist Lucinda Graham's portfolio
Stach Szumski Interview Coeval Magazine
Heather Benjamin Interview Coeval Magazine
Amalia Ulman feature Coeval Magazine
Chan Moon Interview Coeval Magazine
Style Du Mond
Mad About Doin' magazine feature
podcast episode with Katrina
high snobiety sofia elias interview wearing itiya studio
'Possessed' Video piece 2019
Fabric Sculpture sketches 2013
Installation Piece 2012
Describe your image
Describe your image
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